01 / Selected Work
Built around
the work
Different briefs. One standard of creative direction, production craft, and execution.
DOXA
For our fourth product launch collaboration with Swiss watchmaker DOXA, we developed a cinematic campaign for the SUB 300 Ti5 collection—combining strategic world-building, GenAI production, and meticulous product integration.
Westside Estate Agency
For Westside Estate Agency's $67.5M Beverly Hills listing, Masaya transformed existing property photography into a cinematic lifestyle experience through AI-generated motion, human activity, and sophisticated narration.
Jently
We partnered with Jently to develop its brand strategy and educational content, creating a foundation for credible and approachable storytelling.
Padel United
Masaya partnered with Padel United to visualize a premium Pilates studio within its existing sports club, combining spatial research, design development, and AI-enabled architectural visualization.
Bloomingdale's
An independent creative exploration inspired by Bloomingdale's, transforming individual images into cinematic fashion and fine jewelry films through creative direction and GenAI production.
Fragrance
Two independent fragrance concepts exploring contrasting cinematic worlds inspired by Gucci Flora and Chanel N°5 L'Eau.
Spec studies are self-initiated creative explorations.
04 / Creative Capabilities
A studio
without the
old
limits
Concept through final delivery. Creative direction and integrated production under one roof.
01 /
Story & Taste
Concepts, narratives, visual language and direction.
02 /
Creative R&D
Testing tools, models and new creative workflows.
03 /
Production Craft
Film, image, motion, color, music and sound.
04 /
Scale & Adaptation
Every format, channel and market that matters.
Your always-on creative R&D team.
We explore what’s emerging, test what works, and turn it into repeatable production capability.
05 / Creative Leverage
One idea
more than
one asset
A single creative idea can live across formats, channels, and markets — multiplying its impact.
Selected work / case study
PRECISION MEETS ADVENTURE
BUILDING TRUST THROUGH EDUCATION.
BRINGING VILLA VISTA TO LIFE.
IMAGINING SPACE. INFORMING DECISIONS.
FROM A SINGLE FRAME TO CINEMATIC STORYTELLING.
MAKING THE INVISIBLE FEEL REAL.
01 / Project Film
Villa Vista / Beverly Hills
The brief
Creative response
Project films
Project imagery
01 / Project Imagery
The studio, envisioned.
02 / Spatial Configurations
One space. Multiple possibilities.
03 / Behind the Visualization
Research informing the creative.
04 / The Arrival Experience
Designed to belong.
Scope of Work
- Creative Direction
- Design Research
- Visual Reference Development
- Spatial Analysis
- Layout Exploration
- GenAI Architectural Visualization
- Material & Lighting Development
- Brand Integration
- Image Finishing
Deliverables
- Architectural Visualizations
- Interior, entrance, and alternate studio perspectives.
- Spatial Planning Studies
- Six- and eight-station layouts, bird's-eye views, and dimensional analysis.
- Visual Reference Board
- Curated design research and creative direction.
Outcome
A clearer vision before construction.
Equipped Padel United with a visual foundation for evaluating studio configurations, design direction, and the proposed member experience before construction.
01 / Project Films
Menswear · Vertical Film
Menswear · Vertical Film
Fine Jewelry · Horizontal Film
02 / From Source to Story
One image. New possibilities.
A single starting image becomes a moving visual narrative.
Scope of Work
- Creative Direction
- Visual Storytelling
- GenAI Image-to-Video
- Cinematic Motion
- Video Editing
- Color Grading
- Post-Production Finishing
Deliverables
- 02Menswear Films
- Vertical / Fashion
- 01Fine Jewelry Film
- Horizontal / Luxury Product
Creative Outcome
One frame. Expanded creative possibilities.
Three cinematic concepts demonstrating how a single image can become motion-led creative for social, paid media, and in-store digital displays.
Independent creative study. Not commissioned by or affiliated with Bloomingdale's.
01 / Project Films
Botanical / Expressive / Romantic
Minimal / Luminous / Refined
Scope of Work
- Creative Direction
- Visual Concept Development
- GenAI World-Building
- Product Integration
- Image-to-Video
- Cinematic Motion
- Editing
- Color Grading
- Post-Production Finishing
Deliverables
- 02Cinematic Fragrance Films
Creative Outcome
Two distinct visual interpretations of luxury fragrance storytelling, developed as independent creative explorations.
Independent spec studies. Not commissioned by or affiliated with Gucci or Chanel.
02 / From Still to Motion
Architecture in motion.
03 / From Space to Lifestyle
Imagining life at Villa Vista.
Scope of Work
- Creative Direction
- Cinematic Image-to-Video
- GenAI Lifestyle Integration
- Synthetic Human Generation
- Voiceover Production
- Video Editing
- Post-Production Finishing
- Supers & Title Development
- WEA Brand Integration
Deliverables
- Luxury Listing Film
-
Villa Vista / 9966 Beverly Grove Drive
Cinematic architectural sequences and AI-enhanced lifestyle scenes.
Results
A PROPERTY BROUGHT TO LIFE.
Delivered a cinematic presentation of Villa Vista that goes beyond still photography, bringing architecture, amenities, and imagined lifestyle moments together in a published luxury listing film.
Our Capabilities for Real EstateScope of Work
- Brand Strategy
- Founder Workshops
- Brand Bible
- Content Strategy
- Creative Briefs
- Storyboards
- Animation
- AI Voiceover
- Supers & Captions
Deliverables
- 01Brand Bible & Strategy
- 08Educational Videos
Outcome
A strategic foundation for building trust.
A cohesive brand and content direction, supported by educational films designed to communicate complex health topics clearly and consistently.
From Source to Story
From supplied product assets to fully realized visual worlds—developed through creative direction, GenAI production, and meticulous finishing.
Scope of Work
- Creative Direction
- World-Building
- Key Visuals
- GenAI Image & Video Production
- Product Compositing
- Original Music
- Color Grading
- Post-Production Finishing
Deliverables
- 15Campaign Images
-
Lifestyle and wrist compositions
Seven watch variants - 01Campaign Film
- 20 seconds
Horizontal + vertical formats
Results
Featured across DOXA’s official social channels, homepage, and product pages. On launch day, the campaign creative was also shared by leading watch publications such as (but not limited to):
- HODINKEE
- GEAR PATROL
- WATCHTIME
- TIME+TIDE
Campaign Film
MASAYA / Studio introduction