MASAYA.Human direction × AI productionStart a conversation ↗

CREATIVE STUDIO · MADE IN NYC · BUILT FOR THE NEW PRODUCTION ERA

EXPAND WHAT’S
CREATIVELY
POSSIBLE.

Human direction. AI orchestration. Production craft.

Selected client & partner work

CorcoranCompassSKYY VodkaBoskaWEA RecordsDOXA

Logos identify selected work. Trademarks remain with their respective owners.

01 / The shift

CONTENT IS
ABUNDANT.
ATTENTION
IS EARNED.

Generative technology has expanded who can make and how fast they can create. But more output does not automatically create more impact.

THE NEW REALITY

Production has changed.

Tools, talent, and workflows now move faster than traditional production models were built to handle.

THE ENDURING CHALLENGE

Judgment still matters.

Taste, timing, brand understanding, and creative direction determine whether work simply exists — or earns attention.

Making content has never been easier.Making work that matters has not.
More output is possible.Distinctive work still demands direction.

02 / The studio

HUMAN DIRECTION.
EXPANDED
BY AI.

Masaya is a creative studio built for the new production era. We combine human creative direction, AI orchestration, and production craft to turn ambitious ideas into work with greater range, speed, and scale.

A creative partner that expands what your team can make without losing what makes your brand yours.Human-led creative. AI-enabled production.
Story before outputDirection at every stageWorkflows built around the ideaCraft across every format

03 / The system

ONE IDEA.
FOUR DIRECTED STAGES.

The idea sets the standard. We design the production workflow around it, then craft and adapt the work.

Creative briefIdea · Story · Direction

04 / Capabilities

FOUR CAPABILITIES.
ONE CREATIVE ADVANTAGE.

01

Story & taste

Ideas, narrative, creative direction, visual language, campaign concepts, and storyboards. We define how the work should feel before deciding how it gets made.

02

Creative R&D + orchestration

We build the right production system around the idea—testing models, tools, workflows, visual approaches, and new techniques before they enter production.

03

Production craft

Image, cinematic film, motion, animation, editing, compositing, color, original music, sound design, and finishing.

04

Scale

Multi-format adaptation, localization, multilingual voice, market-specific versions, and modular asset systems built for campaigns that need to travel.

Your always on creative R&D team, without having to build one.

We test what’s emerging, identify what’s useful, and turn what works into repeatable production capability.

Explore · Test · Apply

05 / Selected work

BUILT AROUND
THE WORK.

Different briefs. One standard of creative direction, production craft, and execution.

Creative explorations are self-initiated spec studies and are shown separately from commissioned client work.

06 / Creative leverage

ONE STRONG IDEA.
MORE THAN
ONE ASSET.

Extend one creative direction across formats, channels, and markets—without diluting the idea or the brand.

01
Film & socialHero film · Cutdowns · Short-form
02
ProductCampaign stills · Product visuals
03
CampaignPaid media · Campaign adaptations · Creative variants
04
MarketsLocalized versions · Multilingual voice · Market adaptations
05
Sales & InternalSales assets · Internal communications · Business presentations
DOXA SUB 300 Ti5 campaign film frame

07 / Ways to work together

BUILT AROUND
THE WAY YOU
NEED TO WORK.

Start with a project. Build a system. Expand from there.

08 / The opportunity

WHAT COULD
THIS UNLOCK
FOR YOUR BRAND?

Bring us the idea that feels difficult to make.

Explore a Creative Opportunity

COMPLIMENTARY 30-MINUTE SESSION

Push an idea further. Remove a production constraint.
Create something previously impractical.
Scale what already works.

Gary Reloj · Founder & CEO / Masaya

gary@masaya.io ↗Start a conversation
MASAYA / Human direction × AI productionMADE IN NYC© Masaya